We have Blurb Mobile, Cowbird, Broadcastr, Slideshare — storytelling tools built by digital designers for creative expression. And yet, we craft our compositions first for the page. Perhaps this is correct. Perhaps these tools are meant to augment, not replace, writing, to extend the way we craft and shape our texts. Something similar has happened in publishing. Print books are alive and well, in spite of the headlines, but the way we make them is a long way from Gutenberg, his printing press, and moveable type. In 2010, Polity Books published professor John B. Thompson’s 432-page volume,
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